ABOUT US

About Crafft

Since its establishment in the heart of Baghdad, Al-Obaidi Company has cemented its position as one of the leading pioneers in the trade of air-conditioning, refrigeration, and home appliances. Thanks to its exclusive partnership with the global brand Crafft, the company has become a trusted destination where innovation, quality, and extensive expertise come together to meet the needs of the Iraqi market.

The company’s journey began with a clear vision:
To provide high-efficiency products that combine reliable performance with modern designs, making them suitable for both homes and institutions alike. Over the years, Al-Obaidi’s achievements have extended far beyond the capital, reaching all Iraqi provinces.

Fueled by its remarkable success in the local market, the company pursued expansion, opening its second branch in Al-Najaf Al-Ashraf, followed by the third branch in Babel, and the fourth in Kirkuk, in addition to an extensive network of authorized sales points spread across various Iraqi cities—ensuring that the company’s products are accessible to everyone, everywhere.

Today, Al-Obaidi is not just about selling products—it offers a complete experience that starts with helping customers choose the right product, continues with after-sales support, and is backed by a quality guarantee that provides complete peace of mind and confidence. This success is no coincidence, but rather the result of the company’s steadfast commitment to international quality standards, outstanding customer service, and a dedicated professional team driven by a passion to deliver the best.

If you are looking for optimal cooling, maximum efficiency, and the most reliable service, know that Al-Obaidi for General Trading & Commercial Agencies Ltd. is the choice that truly suits you, your home, and your business.

The Vision

Al-Obaidi Company for General Trading & Commercial Agencies Ltd. aspires to be the leading authority and the first point of reference in the air conditioning, cooling, and home appliance sector within the Iraqi market, by remaining committed to delivering high-quality products that align with the latest technological advancements and global standards.
The company strives to strengthen customer trust by providing exceptional after-sales services, ensuring the sustainability of performance and efficiency of its products, while maintaining the highest levels of professionalism and excellence throughout every stage of customer interaction.
Our vision is built on creating a promising and sustainable future that reinforces our position as a trusted partner, actively contributing to the development of the air conditioning and cooling sector in a way that meets the aspirations and needs of the Iraqi community.

The Mission

The mission of Al-Obaidi Company for General Trading & Commercial Agencies Ltd. revolves around preserving the true value of its products by delivering premium-quality air conditioning, cooling systems, and home appliances that meet the highest standards of performance and efficiency. We recognize that continuous innovation is the cornerstone of meeting our customers’ expectations and keeping pace with the rapid technological advancements in this field. Therefore, we are committed to developing and designing smart products that integrate the latest technologies, combining high performance with optimal energy efficiency.
At the heart of our mission lies environmental and social responsibility. We are dedicated to adopting eco-friendly solutions that help reduce carbon footprints and safeguard our natural resources for future generations. We believe that truly successful businesses are those that strike a balance between achieving profitability and upholding ethical and developmental values.
Through our mission, Al-Obaidi aims to be a driving force in Iraq’s air conditioning and cooling industry—improving customers’ quality of life, promoting sustainability standards, and fostering a healthier and more prosperous community. We are committed to providing integrated solutions that begin with selecting the right product, continue with technical support and ongoing maintenance, and culminate in a superior customer experience that ensures long-term satisfaction and trust.